We would love to see ourselves as an organization that continuously reinvests in its manufacturing capabilities to upgrade its automation, infrastructure and facilities to consistently maintain its benchmark in quality produce. To preserve & enrich the legacy of non-basmati/basmati rice in India we ensure the genetic integrity of seeds. We encourage farmers to adopt scientific agricultural practices and world-class rice processing technologies to emerge as the industry benchmark for product quality and customer service. Also, and most importantly, to gain consumer recognition of being a premier basmati rice manufacturer that offers consistency in quality.
Our research agenda and policies are determined by a board of trustees, guided by input from our partners, donors, end-users such as farmers, and our staff.